Critic and curator Jeppe Ugelvig recounts a little explored near-history of art/fashion hybridity through the genre- defying practices of Bernadette Corporation, Susan Cianciolo, BLESS and DIS, exploring their experimental approaches to fashion production between the art and fashion worlds in a time of radical societal change. Through a rich selection of rare and previously unseen photographs and ephemera, the book depicts fashion work in all its exhilarating complexity, tracing it from the atelier of the garment-maker to the post-production editing suite of the fashion photographer. Ugelvig’s comprehensive account connects a mythological 1990s generation of collaborative, DIY fashion producers in New York, Paris and Berlin to the digital and increasingly corporate systems of fashion of the 2010s, where aesthetic activities such as styling and creative directing have become ubiquitous. From the dystopian brand-hacking of Bernadette Corporation to the museum pop-up stores and early sneaker collaborations of BLESS, the book shows how artists not only manage to repeatedly subvert fashion’s frenzied systems, but prototype new forms of aesthetic entrepreneurship. The book is designed by Laura Coombs, currently Senior Designer at the New Museum of Contemporary Art and a Lecturer at Princeton.

Jeppe Ugelvig is a critic and curator based in New York and London. He writes, curates, and publishes across art, fashion and its various intersections. A graduate of Central Saint Martins and the Center for Curatorial Studies, Bard College, his writing appears regularly in Frieze, i-D, ArtReview, AnOther, Flash Art International, PIN-UP, Spike, and LEAP, amongst many others. He has staged exhibitions and projects in London, Berlin, Copenhagen, New York, Turin, and Ramallah.

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