Lavishly pictorial and poignantly descriptive, Magnum Photos with Reda is the story, told in striking pictures, of how raw wool coming from the other end of the world reaches Italy to turn into the finest fabric. Conceived on the occasion of wool mill Lanificio Reda’s 150th anniversary, developed in tandem with Magnum Photos and curated by Angelo Flaccavento, the volume enlists the deeply captivating visions of some of the best contemporary lensmen. Olivia Arthur, Paolo Pellegrin, Gueorgui Pinkhassov, Mark Power and Alex Majoli landed their gaze on Reda, focusing on the many aspects that create a story of true Italian excellence. From the otherworldly landscapes of Australia and New Zealand to the state of the art technology of the Reda factories of Northern Italy, from the business strategies to the human factor that is the secret ingredient of the whole story, 150 draws a singular visual path relying on the narrative magnetism of powerful image-making. It is a milestone for everybody interested in photography as the depiction of human labor and invention.

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