Through powerful portraits and incredible surf scenes, Brown W. Cannon III's book 'NORTH' chronicles the lives of surf people - and the community around them - along the North Shore of Oahu, Hawaii. For the past 6 years Brown has photographed portraits against a 3x9 meter seamless gray background. You are able to study every detail of equipment, their faces and feel their power.

The large format (31.8 x 45.7 cm) of this book transports the observer into the inner circle of the North Shore, making the strength of the waves and the people almost physically perceptible.

In addition to Cannon's decades-long passion for surfing and photography, 'NORTH' is inspired by his family roots, which have made Hawai’i home since the 1920’s.

Brown W. Cannon III has traveled the world photographing award-winning stories for editorial and commercial clients, including 'Travel & Leisure', 'Conde Nast', 'National Geographic Adventure', 'Outside', 'GEO Saison' and 'Copalli Rum'. His photography has been exhibited in solo and group shows in galleries and museums throughout the U.S. He is passionate about photographing culture, adventure, and conservation. In 2018, he founded no2plastic.org , a nonprofit dedicated to reducing single-use plastics. He divides his time between Oregon and Hawaii, but when asked, “Where is the one place on Earth that resonates most for you?” he answers unequivocally, “the Seven-Mile Miracle known as the North Shore of Oahu.”

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